Liverpool FC has signed a multi-year global partnership with Visit Maldives, making the island nation its official tourist destination partner. The collaboration aims to promote the Maldives as a top travel destination while highlighting its unique experiences and heritage.

As part of the launch, fans can enter a MyLFC competition to win a five-night trip to the Maldives, including flights and accommodation. The partnership will also offer exclusive content, promotions, and special prizes for fans.

Following a record-breaking year for Maldives tourism in 2024, Visit Maldives aims to reach $5 billion in tourism revenue by 2025. With Liverpool FC’s vast global reach, the campaign will enhance the Maldives' visibility on the world stage.

The partnership also emphasizes sustainability, with LFC supporting Visit Maldives’ ocean conservation efforts through its award-winning program, The Red Way.

LFC Chief Commercial Officer Ben Latty said, “We’re excited to welcome Visit Maldives into the Liverpool FC family, sharing a passion for unforgettable experiences and sustainability.”

Visit Maldives CEO Ibrahim Shiuree added, “Partnering with Liverpool FC is a proud moment. We look forward to bringing the magic of the Maldives to millions of fans worldwide.”

With this partnership, the Maldives continues to strengthen its position as a premier global travel destination, combining luxury tourism with a commitment to sustainability.