Malé, Maldives – President Dr. Mohamed Muizzu attended the Liverpool FC vs. Everton match on Wednesday, marking the launch of a historic Maldives tourism promotion campaign in partnership with Liverpool FC.

As the Official Tourist Destination Partner of Liverpool FC, Visit Maldives aims to boost visitor arrivals, enhance global recognition, and drive economic growth. This 3.5-year collaboration includes LED signage at Premier League matches, branding at Anfield Stadium, and high-impact advertising across Europe.

On March 27, Visit Maldives launched a UK-wide campaign, featuring 100+ branded taxis in London, ads on buses, the London Underground, airports, and business lounges. The initiative aims to attract more global travelers by leveraging Liverpool FC’s massive fan base.

President Muizzu was joined by senior officials, including Tourism Minister Thoriq Ibrahim and MMPRC MD Ibrahim Shiuree. The campaign is set to provide unprecedented global exposure for the Maldives as a top travel destination.